Digixon's Fractional CMO takes over strategy, budget and execution, and reports to you on outcomes, not activity.
Sample report with illustrative figures
Most growing companies don't lack marketing activity. They lack one senior person who owns the plan, the budget and the result.
Marketing decisions wait for you, and they compete with product, hiring and fundraising for your time.
Budgets keep growing across channels, but nobody can say which rupee is producing revenue.
Freelancers, an agency and a junior team each do their part, with no shared plan or single owner.
There's a content calendar, but no positioning, go-to-market plan or 12-month view.
A capable marketing manager is stretched into strategy, board reporting and budget calls they weren't hired for.
Questions about CAC, pipeline and marketing ROI get answered with best guesses instead of numbers.
A full-time CMO search can take months. A Fractional CMO can start leading within weeks.
Each model has its place. This is how they compare for a company that needs senior direction before it needs a full-time executive.
| Full-time CMO | Agency | Digixon Fractional CMO | |
|---|---|---|---|
| Cost | Highest fixed cost: salary, benefits, equity | Retainer tied to deliverables | Part-time fee for senior leadership |
| Time to start | Months of search and notice periods | Weeks | Weeks |
| Owns strategy and budget | Yes | Rarely, works to your brief | Yes |
| Leads team and vendors | Yes | Manages its own people only | Yes, including your agencies |
| Accountable for | Business outcomes | Deliverables and activity | Business outcomes |
| Flexibility | Low, hard to scale down | Medium | High, scale up or down with your stage |
Your Fractional CMO sets direction, runs the plan and manages the people and partners who execute it.
A clear story about who you serve, why you win and how you say it, applied consistently everywhere.
Target segments, offers, pricing inputs and launch plans for new products, markets and geographies.
Channel mix, campaigns and funnel design built around qualified pipeline, not vanity reach.
An annual and quarterly budget, reallocated monthly toward the channels that actually return.
The tools, workflows, tracking and CRM hygiene that make results measurable and repeatable.
A monthly founder and board report on pipeline, CAC, conversion and marketing-sourced revenue.
Shared definitions of a qualified lead, clean handoffs and a joint pipeline review with sales.
Direction for your in-house team and vendors, plus help hiring your future full-time marketing leader.
Early-stage and growth-stage companies where the founder still owns marketing and needs to hand it to someone senior.
Established businesses moving from referrals and traditional channels to structured, digital-first growth.
Firms that need account-based thinking, thought leadership and tight alignment between marketing and sales.
A way to put experienced marketing leadership into a portfolio company quickly, with reporting the board can rely on.
We learn your business, goals, team and current spend, and check the fit on both sides.
A review of positioning, channels, funnel, tools, team and budget, with clear findings.
Priorities, targets, budget and owners, agreed with you before anything changes.
Your CMO runs the plan with your team and partners, and reviews progress with you monthly.
Increase involvement as you grow, or hire and onboard your full-time marketing leader.
Activity is easy to show and hard to bank. Every month, you get the numbers that connect marketing to revenue.
A focused, fixed-scope engagement to diagnose what's working and set direction.
Best for: companies that need direction before committing to ongoing leadership.
A part-time CMO embedded with your leadership team, owning strategy, budget and results.
Best for: growing companies that need a CMO's judgment but not a full-time hire.
Higher-involvement leadership while you hire, replace or restructure your marketing function.
Best for: companies between marketing leaders or going through a major change.
Scope, time commitment and fees are tailored after the discovery call.
Every hour spent approving creatives and briefing agencies is an hour away from product, customers and capital.
Without a clear strategy, rising acquisition costs quietly eat the budget. Senior judgment on where to play matters more than ever.
The tools are new every quarter. You need someone who can decide what to adopt, what to ignore and how your team should work.
Growth has to be efficient. Boards need to see what marketing spend returns, not just how much was spent.
A missing CMO delays launches, weakens positioning and leaves sales without pipeline. Fractional leadership closes the gap quickly.
Monthly reporting on pipeline, CAC and marketing-sourced revenue gives the board a consistent basis for decisions.
When the plan needs execution capacity, your Fractional CMO can draw on the wider Digixon group, or work entirely with your existing team and partners. Your choice.
Content, social and newsroom-style storytelling.
Brand shoots, ad films, product shoots and influencer work.
An outsourced sales arm, paid on confirmed outcomes.
Training to upskill your in-house marketing team.
Recruiting your marketers and future marketing leader.
Tell us where you are and where you want to be. We'll tell you honestly whether a Fractional CMO is the right move.
No obligationA straight conversation about your goals, team and budget.
A quick read on your marketingLeave with first observations on what to fix first.
A recommended engagementSprint, fractional or interim, matched to your stage.
In the meantime, you can reach us at business@digixonmedia.com
Anything else? Write to business@digixonmedia.com
A Fractional CMO is a senior marketing leader who works with your company part-time. They own marketing strategy, budget and results, just like a full-time CMO, at a fraction of the cost and commitment.
An agency executes work to your brief. A Fractional CMO writes the brief: they set strategy, own the budget, lead your team and agencies, and are accountable for business outcomes.
It depends on your stage and the engagement model. Time commitment is agreed after the discovery call and can be scaled up or down as your needs change.
Yes. Leading your in-house team and managing your current partners is a core part of the role. If there are gaps, the CMO can bring in Digixon teams or help you hire.
The first month focuses on diagnosis and a reliable baseline. By the end of the first quarter you should have a clear plan, reallocated budget, priority campaigns running and a full outcome report. Targets are agreed with you in the 90-day plan.
You get a monthly founder report covering qualified pipeline, customer acquisition cost, funnel conversion, marketing-sourced revenue and budget versus return, plus the decisions planned for the next month. It can be shared directly with your board.
Yes. Preparing and presenting marketing updates to the board and investors is part of the Fractional CMO engagement.
B2B services, IT and consulting, technology startups, education, D2C brands and established SMEs. The discovery call is where we confirm the fit for your market.
Fees depend on the engagement model, scope and time commitment. We share a proposal after the discovery call, once we understand what you need.
That's a good outcome. Your Fractional CMO can help define the role, run the search with Digixon Hire and hand over a documented plan, team and reporting system.