Digixon for BFSI
Marketing for banks, insurers, wealth managers, and fintechs built compliance-first, because in this industry, trust is the entire product.
Who We Work With
Different regulator, different risk profile the rigor stays the same across all of it.
What We Do
A single gist of the BFSI-specific work we run.
Positioning built for a category where credibility is the conversion lever.
Demand generation for accounts, policies, and portfolios offered together.
Content that informs first, sells second and stays inside the guardrails.
Product marketing that explains coverage clearly, without overpromising.
Go-to-market for products entering a category built on caution.
Response planning for the moment trust is tested publicly at a global scale.
Every asset checked against the relevant regulatory framework pre-launch.
Paid acquisition that stays inside advertising restrictions by design and approach.
Compliance & Regulatory Precautions
Financial marketing carries legal weight most industries don't. We treat that as the starting constraint, not an afterthought.
Governs advertising by banks and NBFCs, restricting misleading claims about deposits and loans.
Mandates risk disclaimers and restricts guaranteed-return claims in investment advertising.
Governs how insurance products and claims can be represented in marketing.
Governs consent and handling of personal financial data.
Governs marketing of securities and investment products.
Governs financial privacy and how customer data can be shared.
Governs how financial products can be promoted to UK consumers.
Security standard for handling and protecting payment card data.
Applied to every piece of investment or trading content, without exception.
Language reviewed to stay within what's provable and permitted.
Data collection built around know-your-customer requirements from the start.
Encrypted and processed per the applicable data protection law.
No performance or outcome claim ships without evidence behind it.
Every asset checked against the applicable framework before it goes live.
How We Work
Not a separate legal pass at the end compliance is part of the process from day one.
We map which regulator and framework applies to your product and geography.
Campaign strategy built within the compliance envelope from the start.
Every asset reviewed against the applicable framework before launch.
Performance tracked alongside ongoing compliance, not instead of it.
Brands our Experts Consulted For
Receipts
Client Word
First agency that flagged a disclaimer issue before our own compliance team.
Policy inquiries doubled without a single claim our legal team had to walk back.
They understood SEBI's advertising rules better than agencies twice their size.
Before You Start
Yes, campaigns for Indian BFSI brands are built and reviewed against the applicable regulator's advertising rules from the start.
Every piece of investment or trading content includes the required disclaimers, checked during compliance review before publishing.
Yes, we help in promoting and selling investment and trading products.
Yes, we do abide by KYC-compliant and DPDP regulations.
Every asset goes through a compliance review against the applicable framework before publishing no exceptions.
